Virtual Merchandising At Mall Kiosks: Tips For Attracting Shoppers

Virtual merchandising has become a transformative strategy for mall kiosk owners, offering a dynamic way to capture the attention of shoppers and enhance their experience. By integrating technology, interactive displays, and virtual elements, mall kiosks manufacturers can create a unique and engaging environment that entices customers.

Interactive displays:

Incorporate interactive displays that allow customers to engage with your products virtually. Touchscreen displays, tablets, or digital mirrors enable shoppers to browse through your offerings, view product details, and even visualize how products would look or fit. This hands-on experience can draw customers in and keep them engaged.

Augmented reality (AR) and virtual reality (VR):

Leverage AR and VR technologies to provide an immersive shopping experience. Customers can try on clothing virtually, see how furniture fits in their home, or explore different color options for a product. These technologies create a “try before you buy” environment, making the shopping experience more fun and informative.

Product customization:

Offer options for product customization through virtual tools. For example, if you sell personalized jewelry, provide a digital platform that lets customers choose designs, engravings, or other customization options. This allows shoppers to create unique products that resonate with their preferences.

Virtual sales assistants:

Implement virtual sales assistants that guide customers through product options and recommendations. Chatbots, virtual assistants, or video calls with real associates can provide personalized assistance, helping shoppers make informed decisions and enhancing the overall experience.


Introduce gamification elements into your virtual merchandising. Shoppers can participate in fun, interactive games or challenges related to your products, earning rewards or discounts. Gamification not only attracts attention but also fosters customer engagement and loyalty.

Virtual storefronts:

Create virtual storefronts that expand beyond the physical kiosk. Utilize QR codes or digital catalogs that customers can access from their mobile devices. This allows them to continue shopping even after they leave the mall, extending your reach and boosting sales.

Virtual merchandising at mall kiosks is a game-changer in the retail industry. By offering interactive displays, AR and VR experiences, product customization, virtual sales assistants, gamification, and educational content, kiosk owners can create engaging and immersive environments that captivate shoppers.