A lot of us are familiar with translation and document interpretation, but are you familiar with “transcreation”? Transcreation is one the rising services being added to the line of service provided by translation companies along with commercial translation. Basically, it is the process of translating a message from one language to another but still maintain its tone and context.
This latest translation service is often used by marketing and advertising companies who are operating in a global scale. This is also being utilized by companies who aims to target other segments of their market their site, web platforms, and digital channels. But a lot of people still don’t have an idea on how transcreation can help them to market their brand globally.
Read on to know more how it can help take your brand globally:
- Translate advertising message that is culturally appropriate
One of the reasons why some marketing and advertising messages are being banned in other location is that the message is translated literally but not culturally. There might be some languages and terms that are not appropriate in a particular culture. This may lead to confusion, or worst, offending some people.
Having a transcreation specialist can help you translate your advertising message in a way that it is fully understood by your target audience all over the world. Part of the service includes checking if the terms are suitable for use, depending on the location and culture.
- Involves creative copywriting to capture the audience
There are some translation that just translate the message literally. In process, the creative bait becomes deluded and lost in the translation. This can lead to the message not being understood and simply bland and unappealing. With a transcreation service, you can still capture the context of your message as it involve some modification and creative copywriting.
- Goes beyond informing the audience
Transcreation is not just about translating the message to inform the audience, but also focuses on evoking the right emotions by using the rights words and copies that will get the audience to act on your marketing message. The message that will be released in the public is not only accurate but also emotionally captivating.
- Recommend what appropriate message and images to use
Transcreation goes beyond context translation of the message. It can also help you to choose the right images and clips for advertising messages and videos that is fitting for the location and the culture.