Breaking Ground into the Foreign Market

The global market has certainly opened up a lot of opportunities for businesses to expand their clientele and further penetrate countries that were once out of reach to them. But as they venture towards new opportunities the competition also becomes greater, and one’s branding will really be put to the test.

With the boom of Online Marketing, it is now even easier to advertise and promote products and services all across the globe, which is why a lot of businesses are stepping up their online presence through their websites or Social Media profiles. But of course, simply making a page or linking your website everywhere will not be enough. You can bet that your competitors are also doing the same, so it all comes down to who can maintain that competitive edge and grab hold of the market.

Go Local

english-to-spanish-translationIf you want to entice the local populace, then you have to set up shop on their home turf. Register a domain that is distinct from your English site, like .es for Spanish, .de for German, or .eu for European domains. This will lend the site a more authentic feel, and can help your website be more visible to people doing local searches. It would also help if you can bump these domains to the top of the search results, even if only for local search results, so that it doesn’t appear that the localized website is less important. As for Social Media, having separate pages that target a specific demographic is advisable. Not only does it give you an avenue to advertise at a local level, it also gives the impression that the company’s attention is focused on them, thereby nurturing a sense of importance for that audience.

Go beyond Translating your Website or Social Media Page

Now that you have your local website or social media page, the next step is to translate it to the language of the target audience. For example, if you’re aiming to attract clients or investors who mostly speak Spanish; whether they are in Spain or in other countries like the Middle East, it would be easier to attract their attention when you communicate with them using their local tongue. Of course, simply translating it to another language is not enough. You should also take into consideration the culture and norms of that target audience, and integrate that to your website’s content without cluttering it. To do that, it would be best to seek certified professionals like Front Line Translation, who offers services like English to Spanish translation in Dubai.

Customize your Content

Now that your website and social media pages are have been properly tweaked, you should provide culturally-relevant content that will appeal to your audience. Looking at local news or social phenomena and featuring those that relate to your products or services can help the market associate your brand to something they encounter daily, thus increasing recall and recognition for your company.

While there are software and apps that can do the translations for you quickly and without much effort, it is still more advisable to have a language specialist who can review the content before it goes live on your website or social media pages. If you are looking for such services in Dubai, Front Line Translation is more than happy to help! Visit their website at http://frontlinetranslation.com/ today!

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9 useful Christmas gift ideas for kids

7 Christmas Gift Ideas for Children

Are you and your gifts ready this Christmas? Have you thought of what to give the best people in your life? Do your parents, siblings, and best colleagues already have their gifts wrapped? While it’s easier to think of gift ideas for adults, giving children a valuable gift can be more challenging. If you have nephews, nieces, and kids of friends, perhaps you’re now starting to think of their Christmas gifts. If you’re still clueless, here are seven ideas that can work for everyone.

Educational Toys

Let’s get to the obvious one first. Kids love colorful, varied, and many toys. However, to give more purpose to your Christmas gift, why not buy educational toys? Instead of buying the usual read, green, yellow, and blue random toys at the store, get your nephews building blocks and reusable stickers. Buy your nieces dolls that can foster their caring skills. Give them something they will learn from.

Books

Perhaps the better idea for early stage learning is to give the young ones books. These should not necessarily be the thick calculus books in your college, of course, unless your 14-year old niece is a genius. In general, however, give kids simple books with classic children’s stories and they’ll hopefully pick the great habit of reading. Children’s stories should not be limited to fairy tales, of course.

Arts and Crafts

If you have friends who are into arts, their children will most probably develop similar skills, too. Buy your best buddy’s kid a painter’s set with an easel, acrylic or oil paint, color palette, and canvas. Pick something for their size, obviously. For young ones, crayons, stickers, and coloring books will do.

School Gear

Second semester often begins after Christmas vacation for most international schools. Give kids you know something they can use in school. Pack papers, pencils, and notebooks with fancy red and green ribbon and their parents will appreciate it. If you have the funds, you can even contribute to your sister’s kid’s tuition as a gift.

Clothing

Children grow so fast and their parents have a hard time shopping for new clothes each year. Giving clothes and shoes this Christmas is surely useful and smart. Kids’ clothes are not necessarily expensive, just get the quality, mid-priced ones and you’re good.

Milk

If you have children of your own, you probably know how expensive infant milk can be. Consider buying your friend’s newborn son his formula and your friend will like that. After all, children need their milk for growth.

Vitamins

Similarly, vitamins can be a great Christmas idea for children. Kids’ immune system can be significantly weaker than yours and it’s best to arm their body with vitamins early on. This is a practical idea for your nephews and nieces, too.

If you’re still not sure what to give kids this Christmas, consider giving them cash. Their parents will use that to buy anything they may want. Think of these ideas to help with your Christmas shopping.

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Best Financial Services Companies in Dubai

What Makes a Good Financial Service Company?

Financial service companies sometimes have an unpleasant reputation of being greedy, profit-driven, and heartless. However, if you have an open mind and if you know the risks in finance, you will understand that, like all business, financial service firms want a give-and-take relationship with their clients.

However, how would you know if a company is worthy of your time and money? With hundreds of finance companies in Dubai alone, it’s hard to choose who to trust your savings with. If you’re looking for a good financial service company, here are the five indicators of their business worthiness.

Experience

There are many business startups in various business fields across major cities worldwide today. While partnering with young companies can be risky yet also successful, you can look to a financial service outfit’s history and portfolio for direction. If they have previously worked with other reputable businesses and have delivered success to clients, they probably know what they’re doing.

Networks

In relation to experience, professional networks are also a good indicator of a company’s success. After all, the more people you work with and stay in business with, the more chances of potential closed deals you will have. The same principle applies to money firms. They know the cheapest sources of raw materials and who can best engineer, develop, and distribute your products. They know who to best finance your business idea.

Trust

This factor may seem like an overused buzzword for companies in any field, but it essentially tells you if a financial service firm is worthy of your resources. Trust is what a good company gets from years of valuable experience and scores of reputable networks and partners. If you see that another client trusts a company with his money, you are more likely to leave your money in the same bank.

Company Values

Any company’s set of beliefs and values will help build their experience, networks, and trust. After all, these values will dictate how they deal with clients both existing and potential. A company that stands for something can withstand challenges, achieve its goals, and sustain its successes.

The People

Of course, none of the first four indicators can be sustained without the people running, maintaining, and loving their own company. How can a financial management company effectively manage its clients’ if it can’t successfully manage its people? A company that takes care of its people enables those people to, in turn, take care of you. Competent, personable, and smart people can better take care of your hard-earned money, after all.

These five factors are interrelated, and if you can see at least two or three in a potential financial service partner, you may be making a good choice.

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Commercial Interior Design

5 Home Upgrade Ideas for 2017

This year is about to end. How has your life been so far? Have you achieved or practiced at least one of your five New Year’s resolutions? Are you looking for other areas to improve apart from your career and personal relationships?

If you’re thinking of home renovations, now is a good time to start cracking your knuckles and getting to work. Here are the five home areas that you may want to consider upgrading.

Sofa

As the Japanese author Haruki Murakami said, most people don’t know how to choose a decent sofa. If you doubt your own taste getting the right sofa for your living room, why not learn more about this seemingly minor yet super comforting nook of your home? Upgrade that old, uncomfortable pile of wood and foam and replace it with leather upholstery if you want to. Upgrading your sofa is important particularly if you’ve been sitting on it for a decade. Imagine all the dust and insects in there now.

Bed

Similarly, your bed may also need a replacement for the coming New Year. Those creaking springs may be affecting your sleep already. The thick foam may already smell musty and damp from all the saliva from your sleep. Get the right size and softness for your needs for better rest and sleep this 2017.

Kitchen

Your kitchen may also be needing an upgrade. Give your wife a surprise and renovate your kitchen. She will love that new electric oven, and you love baked potatoes, too, right? Clean the cupboards and restock with supplies and groceries that will last the entire January. Do the same for your fridge, too. If your sink and water fixtures have started to rust, have them checked by a plumber so you’re sure the water is flowing sweetly in your kitchen.

Bathroom

Your bathroom will benefit from a plumber visit, too. Scrub those hard water stains on the shower tube. Have your entire bathroom professionally cleaned if necessary. You can even consult an interior designer not just for your bathroom refurbishing but for your interior walls and other rooms, too.

Garden

If you’re lucky enough to have a garden or even a few pots of ornamental plants or herbs at home, then consider improving the small yet lush greenery around you as well. Buy a cactus and its cousins; these require minimal maintenance and only occasional watering. Your wife will also love taking care of a garden that you wanted to build for her if you have no garden yet.

These are just a few of the many parts of your home that you can upgrade before 2017 arrives. Welcome the coming year with a fresher, move livable space and you will feel better at home.