Today, every institution, every company, every individual professional, has a website and/or a social media account or two. We can very easily publish write-ups, showcase works, and market our expertise and services by using the internet. We can easily have an online resume, an online portfolio, to get our name and our business out there in the world.
So, we problematized the relevance of still having business cards in this day and age. We came up with some valid points rationalizing their significance. But I am here to share with you some more.
- People like to touch things.
Today, most music is consumed digitally, through streaming services and downloads. And it has been going on for years now. Still, physical records (vinyl, CDs, and even tapes) continue to be produced and sold to the market. Why is that?
Sure, there are a lot of reasons related to sound quality and such. But a lot of people who still go out to support these physical releases would also tell you that most of the times, it is simply the physicality of it that they enjoy. They cherish the act of opening the packaging, touching the record itself, placing it in a player, and sort of feeling the music physically.
Most professional printing services in Dubai believe that business cards tap that same sense of physical appreciation. Consciously or unconsciously, some people experience some sort of satisfaction handling business cards – feeling the material, writing down some notes on them, placing them into organizers. Business cards have that added layer of “realness” just by being physical; something the digital simply cannot replicate. We are more likely to be remembered (and contacted!) if we add that extra touch in our networking.
- Business cards offer the most effective form of direct marketing.
Sure, with websites and social media profiles, it is easier and faster for us to connect with more people. When we publish our website or profile, it is automatically available for everyone in cyberspace to see. But the internet is such a vast and deep ocean of websites and profiles. And we don’t really get to know the particular people who check ours out.
Business cards may offer a smaller mileage, but what it may lack in quantity and speed (of leads), it totally makes up for with quality. When we give out our business card, we are networking with people face to face. We have a chance to sweet talk our way into introducing ourselves, our brand, our services; and we also get to know the people on the receiving end. We end up having a deeper understanding of the who’s who in our networking circle, and that gives us a good platform for follow-ups and building on relationships.
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